JOYÀ
A brand in a quickly-growing but niche corner of wellness seeking to connect with a more mainstream consumer. The result was new benefits-forward packaging, a lighthearted identity focused on results and an e-commerce experience that empowered consumer discovery, trial & easy repeat purchase.
Producing omnichannel creative at-scale
We were faced with the challenge of producing content for all new packaging to support the e-commerce store, organic social and paid digital—with both engaging photo & video. The content had to solve three consumer problems: explaining how to use the product, its value-add to their daily lives, and the great taste enjoyment.
Working alongside nimble, digital-forward production partners and freelance photographers, we executed an ambitious plan to capture photo + video content across various vignettes for each product line for omnichannel deployment.
